AI Insights · Timothy · July 2023
Top 5 Consumer Finance Apps in the Middle East: Q2 2023 Performance
In Q2 2023, the top 5 consumer finance apps in the Middle East exhibited varied performance trends in downloads and active users. Data from Sensor Tower reveals key insights.
Overall, the second quarter of 2023 highlighted significant trends and shifts among the leading consumer finance applications in the Middle East. Here's a closer look at the performance of the top five apps on a unified platform, based on data from Sensor Tower.
AlRajhi Mobile experienced notable fluctuations in weekly downloads, peaking at approximately 140K in the week of May 29. Despite a decline towards the end of June, weekly active users remained relatively stable, with a slight increase from 3.95M at the end of March to around 4.1M at the end of May.
SNB Mobile showed a consistent pattern in downloads, maintaining an average range of 46K to 76K throughout the quarter. Weekly active users fluctuated, peaking at roughly 774K at the end of March and closing the quarter at around 631K.
Alinma App - تطبيق الإنماء saw a gradual increase in both downloads and active users. Downloads rose from about 44K at the end of March to over 41K by mid-June. Active users also demonstrated a positive trend, growing from around 97K to 183K during the same period.
ENBD X had a significant spike in downloads, particularly in the week of June 19, reaching approximately 57K. This surge was mirrored by an increase in active users, which climbed from around 150K at the end of March to 260K by mid-June.
Alinma Bank maintained a steady download rate, averaging between 13K to 23K per week. Active users also saw a modest increase over the quarter, with numbers growing from around 437K to 448K by the end of May.
These insights, sourced from Sensor Tower, provide a comprehensive overview of the performance trends of the top consumer finance apps in the Middle East during Q2 2023. For more detailed analytics and trends, visit Sensor Tower.
